Why Big Brand Ads Suck. And How You Can Make More Effective Ads.

You've obviously seen adverts from big brands, brands like Coca-Cola and Pepsi. Or Adidas and Nike. They look very professional, but they don't do the main thing you'd expect an ad to do - sell the product.

However, there is a reason they do this, let me explain why.

Big Brand Advertising Doesn't Actually Sell. I'll Prove It.

When I'm talking about big brands, I'm talking about companies that have already ‘made it’. They already bring in crazy money, they're seen as successful businesses, and they don't necessarily need to advertise at all.

But they still spend millions on advertising, why?

Brand awareness.

They're not exactly advertising to sell the product, but to increase the general awareness of their brand. And it works too, why do you think you instantly knew who Coca-Cola were when I mentioned them?

Because they focus on brand awareness when advertising, which if you're a small business, you shouldn't do.

This Is Why Brand Awareness Doesn't Work For Small Businesses

When you're a bigger business, it's completely fine to work on brand awareness. But as a small business,or a start-up one, the main thing you should be focusing on is direct sales.

‘Okay… what's the difference?’

It's simple, direct selling is focusing on fulfilling the need of your customer, and only that. Not trying to tell everyone about how cool you are, or trying to get your name about for street-cred.

Here's an example:

Say you're selling dog chew toys. When you're marketing, you're not going to waffle about how amazing your company is, or try to let everyone know how many dog chew toys you have, that isn't effective.

Instead, you directly sell the product's benefits, for example - Need a new dog chew toy? Here's why my dog chew toys are the best. Do this to buy this dog chew toy.

See how it's directly selling?

Here's a 3 step process to follow:

Step 1. Call out the need of your audience, this is the most important part. It grabs attention and ensures that the reader actually keeps on reading.

Step 2. Explain why your solution is the best option for them. (Don't just say ‘we're the cheapest option’, that's not selling.)

Step 3. You need a call-to-action, a clear instruction on what the reader needs to do to buy your product or get in touch with you for your service.

Use this in your marketing and you'll see intangible results, guaranteed.

Talk soon,

Brandon

P.S If you'd like me to personally take a look at your marketing, get in touch with our agency today for a no cost, no obligation consultation.

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